Open access
FACTORS DETERMINING THE INCREASE IN IMPORTANCE OF SUSTAINABLE DEVELOPMENT PARADIGM IN CORPORATE WORLD
Wojciech PRZYCHODZEŃ1
Sustainable Development – Eco-innovations
Publication language: Polish
Journal article
Transformations No. 1-4 (72-75) 2012, Publication date: 20 October 2012
Abstract Today, no one seriously denies the need for sustainable business practices—the viability of a business depends on healthy ecosystems and just societies. Rather than merely promoting their socially responsible activities, firms should combine their unique resources and expertise to build sustainable economies by implementing the above paradigm into their core business strategy and decision making processes. The aim of this article is to analyze the main factors determining the increase in importance of the sustainable development concept in the corporate world and answer how practical solutions in that area can affect competitive advantage.
Katedra Finansów, Kolegium Zarządzania i Finansów Akademii Leona Kożmińskiego w Warszawie
E-mail: wojciechp@kozminski.edu.pl