Open access
TRANSFORMATION OF CITY IMAGE PROMOTION FORM AT THE BEGINNING OF XXI CENTURY
Izabela DOBOSZ1
Communication – Marketing - Image
Publication language: Polish
Journal article
Transformations No. 1-4 (72-75) 2012, Publication date: 21 October 2012
Abstract The article is about the phenomenon of planned and intentional image building realized within the territorial units, based on measures from the marketing methods of controlling the market process. More and more centers of local government take part in that transformation processes in recent years, among which there are distinct efforts to enforce and implement the ideas derived from economics and marketing, and for the composition of long-term development plans and the strategic orientation, which operates in the environment of the global economy. The text focuses on the relationship between transformation of marketing ideas and shifting them into urban territory, identity and image of the city, its essence and ways of communicating, with particular attention on tools that are signs in the activities of public relations, publicity and sponsorship.
Instytut Nauk o Kulturze Wydziały Filologicznego Uniwersytetu Śląskiego w Katowicach
E-mail: izabela-dobosz@wp.pl