Open access
MEDIA METAPHORS PERCEIVED FROM A LINGUISTIC POINT OF VIEW
Urszula ŻYDEK-BEDNARCZUK1
Media in Transition Process
Publication language: Polish
Journal article
Transformations No. 1-2 (76-77) 2013, Publication date: 30 May 2013
Abstract The object of analysis in this article are media metaphors which appear in contemporary linguistics, cultural and media thought. This analysis is created as a form of models which may be used for inspecting other, new metaphors. The methodology is based on selected elements from cognitive linguistics and experimental recognition theory. Media metaphors from the title I understand in three ways: as characteristic components of media texts, e.g.: NET SOCIETY, CONSUMPTION SOCIETY, GLOBAL VILLAGE, SOCIETY IS A PERFORMANCE; as language means used for metaphor creation, e.g.: TO NAVIGATE, TO SURF, TO CLICK, TO LINK and as metaphors portable, pictorial, suggestive, influencing reader’s imagination, for example: MAZE, LIBRARY, ARCHIVE, WINDOW, SPIRAL, DELUGE, PICTURE DIARRHOEA, LAND WITHOUT TERRITORY, MASTERS OF THE AIR.
Istytut Nauk o Kulturze i Studiów Interdyscyplinarnych. Uniwersytet Śląski w Katowicach
E-mail: urszula.zydek-bednarczuk@us.edu.pl