Open access
CREATING A COMPANY’S IDENTITY AND IMAGE IN THE MODERN MARKET - A CONCEPTUAL FRAMEWORK
Karolina PIĘTA1
Transformations of Enterprises: a Conceptual Framework
Publication language: English
Journal article
Transformations No. 3-4 (106-107) 2020, Publication date: 17 December 2020
Keywords: company identity, company image, new technologies
Abstract In the article, the author analyses the differences in the perception of the identity and image of the company in the modern market. She defines the differences between the identity and image of the company, shows the problems related to the perception of the identity and image of the company and the differences that occur between them. Next, it discusses the company's identity differentiators and presents the most important components that make up the creation of a positive reception of a given company in relation to the group of recipients and environment. The author draws attention to the main nonvisual elements influencing the company's identity.
Department of Social Theory and Family Sociology, Faculty of Social Sciences of the John Paul II Catholic University of Lublin, Poland
E-mail: Karolina27172@gmail.com