THE ROLE OF SMART TECHNOLOGIES IN THEGEORGIAN TOURISM INDUSTRY

Nugzar TODUA¹, Ekaterine UROTADZE²

Impact of New Technologies

Publication language: English

Journal article

Transformations No. 4 (111) 2021,  Publication date: 26 December 2021

Article No. 20211226140552154

Keywords: Smart Tourism Technologies (STT); Perception of STT; Intention to Travel

Abstract The article explores the role of smart tourism technologies in the modern tourism business. The main determinants of smart travel technologies in the paper are informativeness, accessibility, interactivity, personalization and security. Based on the conducted marketing research, the assessments of the levels of smart tourism technologies offered by the Georgian destinations have been established. Using regression analysis, statistically significant values are obtained that reflect the impact of informativeness, accessibility, interactivity, personalization and security on the perception of smart tourism technologies, as well as the impact of perception of smart tourism technologies on travel intentions of Georgian consumers.

1. Marketing Department, Ivane Javakhishvili Tbilisi State University, Georgia

   ORCID: 0000-0002-1486-2141

   E-mail: nugzar.todua@tsu.ge

2. Marketing Department, Ivane Javakhishvili Tbilisi State University, Georgia#brak

   ORCID: ekaterine.urotadze@tsu.ge

   E-mail: 

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