Open access
At the Intersection of Culture and Business. The Japanese Creative Industry Trough the Example of Kawaii
Marek SOKOŁOWSKI1
Publication language: Polish
scientific paper
Transformations No. 1(124)2025, Publication date: 31 March 2025
Keywords: cultura, creative industries, kawaii, Japan
Abstract The article presents the Japanese creative industry, recognized as one of the most original in the world. Researchers distinguish within the creative industry such diverse sectors as photography and film, music and advertising, fashion and design, as well as unique cuisine, toys and video games. A strong cultural current in Japan is the aesthetic or culture of kawaii, which promotes ‘childishness, ‘cuteness’ and ‘delicacy’, and is permanently noticeable in the productions and products of Japan’s creative industries. The research methodology applied is based on both Clifford Geertz’s interpretative anthropology and visual sociology, which examines the visual creations of ‘visible culture’.
Katedra Socjologii, Wydział Nauk Społecznych, Uniwersytet Warmińsko- Mazurski w Olsztynie, Polska
ORCID: 0000-0003-2658-9880
E-mail: marek.sokolowski@uwm.edu.pl