Open access
The Unifying Influence of Mass Culture
Marek A. MOTYKA1
Publication language: Polish
scientific paper
Transformations No. 1(124)2025, Publication date: 31 March 2025
Keywords: globalization, mass culture, persuasion, attitudes, reflexivity
Abstract The products of mass culture are able to affect with a force that many recipients are not aware of. Under the influence of appropriately administered content, they create tastes, attitudes, arouse needs, the satisfaction of which is often handled by the authors of the messages disseminating the proposed ideas or products themselves. However, as rational beings, humans have the reflexivity and criticality to separate what is incorrect and imposed from what is good and desirable. The acquisition of these qualities is also shaped by influence, far less invasive, often monitored by parents or guardians. In addition to the influence, which should be considered at least abnormal, the products of mass culture also serve noble ideas: spreading environmental awareness, equality attitudes, self-improvement, nurturing values and principles.
Instytut Nauk Socjologicznych, Uniwersytet Rzeszowski, Polska
ORCID: 0000-0001-6967-0035
E-mail: mmotyka@ur.edu.pl